CARING FOR WOOD FLOORS: AN ALTERNATIVE APPROACH

January 31st, 2008

By Michael Purser
Rosebud Co.

Michael P2.jpg

With the economic instability we are currently experiencing, homeowners are showing an interest in alternative approaches to refurbishing and caring for their wood floors. Recoating is proving itself as a high value an economically practical option. This is an ideal way of upgrading the look and value of your home without the chaos or traditional refinishing. It is environmentally responsible, dustless and has a very rapid turn around time. Compatible with fully occupied house and families with active lifestyles recoating has proven itself to be very successful in “staging� homes for resell. It is also ideal for engineered or prefinished floors with tough original factory applied coatings that are in bad need of repair. Recoating is the perfect complement to Rosebud Co.’s services that preserve and protect floors without sacrificing excessive amounts of wood.

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Understanding Recoating: When, Why & How

Are your wood floors experiencing a bit of a mid-life crisis? Are they showing signs of “finish fatigue� after being refinished some 10-25 years ago? Is there a duller look and do you see a chalky appearance where the chairs sit around the breakfast table? Are there visual reminders of where the children and pets used to play? Is the infamous “kitchen triangle� looking more like a hiking path? Was the group of workers trudging through your house in the last remodeling project the last straw? Sound familiar? Recoating your wood floors just might be the option for you. Here are the basics of recoating to help you make an informed decision.

Recoating is exactly what it sounds like: an application of new finish over the older, ailing finish. It can be done quickly, cleanly (absolutely no dust) and is reasonably priced. My prices start at $1.65 per square foot — 55 to 75% less than my sanding and refinishing cost. You may still see water damage, deep scratches, gouges and indentations but they will blend in better and the original color and luster will be restored. Recoating is not a process that removes old paint nor is it recommended for floors maintained with either paste or acrylic waxes.

The key to successful recoating is the preparation prior to applying finish. It is critical that the floor is thoroughly cleaned before any applications of finish. Cleaning is with chemicals specifically formulated to remove the type of contaminants found on wood floors. The old finish is scrubbed with these cleaners to loosen up dirt, grime and other products that have collected on the surface. This cleaning ensures that the new finish will properly bond and adhere to the old finish.

After all the liquid cleaners have been removed, the floor is allowed to dry overnight. Next, you may use a synthetic pad to buff the floor or a chemical bonding agent for the final prep. The floors are carefully vacuumed and are now ready for an application of finish. High use areas (kitchen, hall or family room) get multiple applications for additional protection.

I work with waterborne polyurethanes finishes only. These environmentally responsible coatings are tough, durable and easy to maintain. They are expensive but worth the money. You avoid noxious vapors and get superior protection. I have dozens and dozens of satisfied clients who will vouch for these products.

Recoating enhances the beauty of a home, extends the life of the finish for many years and does it economically, efficiently and with environmentally responsible products. It has proven extremely effective in helping to present a home to buyers and a low cost alternative to sanding for new owners. I have a 100 percent success record with this process and will provide you references to a growing list of satisfied clients.

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(Since 1973, Michael Purser has been the owner of Rosebud Co. When people ask him how he ended up in the wood flooring business, he tells them he is a product of genetic engineering. His father, William B. Purser of Charlotte, N.C., started in the business in 1946. So, like his two brothers, he grew up around the trade. Originally from Charlotte, Michael grew up around the wood flooring trade and started his own company in Inman Park, one of Atlanta’s oldest inner city neighborhoods. These 100+ year old homes had been neglected and abused for decades and became the focal point of the rebirth of Atlanta’s old and original tree lined suburbs His interest in older homes prompted him to research and write about traditional methods and products used in refinishing wood floors over the ages. He has gone on to write articles, papers and make presentations for the National Trust for Historic Preservation, Association for Preservation Technology, Georgia Trust for Historic Preservation and other preservation groups. He has also become involved with contemporary wood floor products and materials and has written extensively for Fine Homebuilding and The Journal of Light Construction. He has continued to work in the preservation field and has pioneered Passive Refinishing®, a unique process that allows for the restoration of wood floors without sanding. More information is available about Michael and Rosebud Co. on the internet at www.rosebudfloors.com, or you may contact him directly at mpurser@rosebudfloors.com.)

Entry Filed under: Financial, Home Improvement, Hardwood floors


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